How to Make Your Own “Conference Phrases”

So you’re on a late afternoon conference call, and some guy is presenting a slide deck surrounding the upcoming launch of Product X.  Not only is the PowerPoint deck loaded with all sorts of uppity, businessy words, but the guy is confidently spewing all sorts of phrases that sound impressive, but upon closer inspection, are totally ludicrous and irrelevant.  However, everyone else seems to think he’s making sense, and is regurgitating all sorts of other equally lame phrases right back. 

Now, these aren’t your normal, everyday metaphors and cliches that you’d use in casual conversation with friends (well, without getting laughed at) – these are Conference Phrases, and are an integral part of the work vernacular.

So you’re probably wondering how the heck people come up with these borderline nutcase phrases – is there some sort of training that you missed?  Is there a formal guidebook explaining how you should talk in the office?  Well, no.  But that’s why I’m here – to show you how you, too, can have your own arsenal of meaningless phrases to use in your next meeting.

Let’s get started:

In my extensive experience that I’ve gained by attending way too many meetings per week, I’ve noticed that many Conference Phrases follow similar formats.

Format #1:

We’ve got to (verb) this (noun) to the (noun).

This standard metaphor format is typically used when indicating urgency – i.e., getting a project done asap, quickly gathering materials for the announcement, etc.  Note that the more grand and unrelated the metaphor, the more you impress your coworkers.

Example:

We’ve got to ride this horse to the finish on this announcement.

We’ve got to drive this golf cart to the tee and get the project done.

We’ve got to bring our appetites to the dinner party and make the most of this product.

We’ve got to take this shuttle to Mars and really pull out this press release.

Format #2:

We really need to (verb) a (noun).

This other type of metaphor format is typically used by bosses when attempting to energize the team with what they think is a strong , philosophical, intelligent-sounding phrase.

Example:

We really need to drive a cadence.

We really need to pick the fruit.

We really need to eat the leftovers.

We really need to start the next World War.

Format #3:

This is as (adjective) as (noun).

This is a classic simile…work style!  Instead of comparing things that actually make sense, you equate projects and products to grandiose events and things that are kind of a stretch.

Example:

This product is as huge as the Grand Canyon.

This announcement is as crucial as world peace.

This project is as important as the Queen of England.

This release is as hot as your mom.

Hopefully these tips will really help you pull out the big guns on your next conference call, impress the boss, and win you the awe and admiration of your colleagues.

Corporate Word of the Week:

Upliftment (n.) – A BS word that strangely reminds me of the existing word uplifting.  Hmm perhaps they have the same definition?

Example – The upliftment of the purchase order will help us secure budget funds going into Q3.

How to Make Your Own Marketing Phrases

Ever wonder how Big Business comes up with its marketing campaign names that are just bursting with buzzwords?  You know, the ones that they put at the end of TV commercials and in magazine advertisements that represent the latest corporate trends?  Ever wonder what the heck these phrases mean?

On the surface, these marketing phrases filled with strong action words and many-a-syllable seem very impressive.  However, when you step back and actually think about what these phrases mean, you don’t have a clue.  Well, I’ll let you in on a little inside secret:  it is widely theorized by researchers that these complex phrases mean absolutely nothing.  Top field researchers hypothesize that it’s something Corporate America does to sound intelligent, intimidate customers and competitors alike, and increase bottom line.  It is entirely within the realm of possibility that these phrases could possibly have a point, but Corporate America:  I’m on to you.

So now you might be wondering, “How does Big Business come up with these phrases?”  Well, there are a few widely accepted theories that I’ll share with the general public:

Method #1:

The first step is to get the dictionary of your choice.  Then, join a bunch of suit-clad colleagues in a big, overly air-conditioned grey conference room with lots of refreshments and big cushy leather executive-type chairs.  Then, simply go through the dictionary, point at random words, and string them together into a phrase.

Using this technique, and my trusty Scrabble dictionary, here’s what I came up with:

Randomly Chosen Words:  stable, fixture, organic, verbiage, grasp, linear, piddle, audit

Example Phrases:  Linear Verbiage, Organic Audit, Stable Fixture, Grasping Piddle

See, sounds like your company’s marketing campaign, right?  Maybe soon you’ll be working on advertising for the Organic Audit campaign.

Method #2:

This is a very popular method used by businesses everywhere, and has been widely used ever since the dawn of BS (note that the dawn of BS likely coincided with the birth of Big Business).   Companies often make use of this method on their corporate websites in really big letters on their home page. 

This method helps you make a simple, two-word marketing phrase that is lacking in any semblance of sense.  Just what corporate wants to see.  To make the first word of the phrase, take the comparative or superlative form of  an adjective.  For the second, pick your favorite corporate noun.

Examples:  Best Data, Newest Pipeline, Bigger Efficiencies, Cleaner Agenda

Hey, don’t be surprised if you see on some business site that Generic Company is about to announce its Cleaner Agenda marketing plan.

Method #3:

With this simple, surefire method, you can create a three-word phrase chock full of BS.  For the first word:  pick a coporatey-sounding noun.  The second word:  pick your favorite preposition.  The third word:  pick a businessy verb or noun.

Examples:  Innovation with Initiative,  Power in Action, Dynamics to Drive, Force through Assisting, Enterprise on Search

I could totally see Big Company X launching the Power in Action marketing campaign.

Corporate Word of the Week:

Thanks to one of my colleagues for sending this one over! 🙂

Quippocrite (n.) – This is a newly coined word used to refer to someone who sends an e-mail that is entirely contradictory to the inspirational quote that follows his or her signature.  A synonym for this is insigcere.

Example – You get an e-mail from Ms. Bosswoman where she’s going off on a rant about something inconsequential, and is essentially belittling people.  However, at the bottom of her e-mail, after her signature, you notice an inspirational quote that says something to the effect of “Kindness and respect are the foundations of a good business.”  This person would be a prime example of a quippocrite.

My Status on Status Reporting

So amidst all of the tasks that I complete over the course of a workweek in Corporate America, I have to say that there is one thing that can at times be the bane of my existence:  status reporting.  Status reports can come in a variety of forms, and can sometimes be so well-disguised, that you aren’t even conscious of the fact that you’re reporting the status of anything.  They are often next to pointless, and are only thrust upon you so that you can report numbers to your boss who will then, in turn, show them to her boss, and so on and so forth.  Corporate researchers are still unable to find an actual purpose to this baffling practice.

Some types of status reports I’ve encountered in my work experience:

The Status Report Spreadsheet (SRS):

This is one of the more traditional forms of status reporting.  Mr. Bossguy tells you that he wants to see some numbers, letting him know how many new clients your team secured over the past month, versus last month, measured up to the yearly targets set by corporate.  Okay, so it makes sense that this info is good to know.  But the thing is, what should be a matter of plugging in some basic numbers turns into having the absolute exact number with no margin of error, put into this official impractical template designed by some dude in corporate who has never actually used the spreadsheet.  Typically, when you fill out this spreadsheet with your status numbers and send to the boss, he will not even focus on the numbers, but will complain that you used the wrong font size and color.  This, in essence, wastes the time that you could be using to actually do the thing that your boss wants you to report that status of.  This is, universally, regarded as one of the big OMG’s – Office Mysteries that are Great.

The Status Report Conference Call (SRCC):

After you fill out the SRS, you will likely be asked to present these numbers on a Status Report Conference Call (SRCC).  This call will likely last 1-2 hours, and will typically end with a bunch of angry executives complaining about how the yearly targets won’t be met, or how they aren’t “aggressive enough.”  Also, there will be that one nitpicker who complains that your template doesn’t exactly match the almighty corporate reporting guidelines.  After the SRCC, you will be left with more work to do on the status report, which will most likely keep you busy up until the interval when the next status report is due.  At that time, you will have nothing to report since you just spent all of your time reporting the status, rather than having an actual status to report.  Quite the paradox.

The Status of Status (SOS):

This is, perhaps, the most annoying type of status:  the infamous Status of Status, aptly known as the SOS.  Before you submit the status spreadsheet to the boss – the status spreadsheet that you’ve been tweaking and retweaking for about the past 2 weeks – your colleague decides that it would be a good idea to hold a call about the spreadsheet to discuss the numbers that you’re planning to plug in.  This is the dreaded SOS.  Just a thought – if status reporting is so complicated that you need another call to discuss the status of your status reporting, then this just might be a bit counterproductive.  The best is when another colleague wants to talk to you in advance of your call with the other colleague to discuss the report for the boss – this is the status of the status of the status, which is simply known as “stupidity.”

Corporate Word of the Week:

“Hold their feet to the fire” – I think I threw up a little when I heard this phrase uttered by Ms. Loudwoman across the hall.  She was talking to her boss about her colleagues who still needed to submit their work on a project, and said that, “I really need to hold their feet to the fire on this, and get those product launch slides from them.”  Ummm what?  What’s wrong with just saying some other less annoying cliche, like “they need to own up?”  Also, this sounds a bit twisted – like an ancient pagan ritual or something.  Corporations today – where do they get this stuff?

Is it 5:00 yet?

It’s 2:00 p.m. on a Tuesday – lunch is an hour behind you, and the end of the day is still 3 hours away.  You’ve just finished up all of your work, your boss is on vacation and your boss’ boss is at Some Company Conference.  Translation:  you’re bored, you’re out of work to do, and no one is around to give you more work to keep you entertained.  Of course, you can’t just leave – it would be awesome if you could, but that would come across as, well, lazy and unprofessional.  And you don’t want to give that impression.  So what do you do for the rest of the day?  How do you give off the illusion that you’re doing work to your colleagues in the surrounding cubicles, without actually doing any?

Here are a few pointers:  (*Disclaimer:  Note that this is only recommended if you have absolutely nothing to do, and have exhausted all other ways to possibly find more work for yourself.  In other words, I’m not condoning being a lazy bum.  Also note that I don’t personally do any of these things, but they’re funny in theory. :-P)

Go on some sort of social networking site:

So you probably have at least one social networking account, be it on Facebook, MySpace, LinkedIn, etc.  So if your company hasn’t blocked those pages, totally go on one of those sites.  Update your profile, change your picture, maybe play a little Scrabble on that Facebook app you downloaded.  You might be thinking, “What if Nosy Coworker walks by and sees what I’m doing?”  Never fear – you just tell them that you’re researching ways for your company to get involved in the Web 2.0 space.  What if you’re in the middle of playing a game, or taking a quiz on a Facebook or MySpace app?  Then you simply explain that you’re looking into creating a social marketing application for your company.  There’s no way to prove that you’re not doing that…it’s pure genius.

Go to the bathroom:

Okay, so you’re probably thinking that this doesn’t waste too much time.  There’s where you’re wrong – it has loads of time-killing potential.  So you saunter down the rows of offices to the bathroom, go in and just hang for a while.  Maybe pull out your phone and start texting some friends for happy hour plans.  Take out your iPod and listen to a few songs.  This can shave anywhere from 10-20 minutes off your work day.  You might wonder, “Will people get suspicious?”  Maybe if you do that all the time.  But if you take a Long Bathroom Visit about once or twice per week, no one will be the wiser.  And why?  Because no one ever wants to know about the business you were conducting in the bathroom.  Pun intended.

Make a trip to the vending machine:

This is one of the most classic ways to waste time.  Now when you do this, make sure you choose the vending machine that is furthest away from your office, preferably even in another building.  No one will catch on, because you merely state that the vending machine close to you never has the food/soda you like the best, and/or is broken.  So then you get to the vending machine, purposely not having brought enough change, or no bill lower than a $20.  So then you have to go to the change machine – which is near the cafeteria in that other building.  So you go there.  Then you finally get some sort of sustenance – whether or not you’re actually hungry.  This is guaranteed to take up about 15 minutes – not too little time, and not too much to make coworkers wonder.  And to waste even more time, and to be the most popular worker in your row of cubicles – ask everyone around you if they want you to get them a snack, too.

Get one of those tabletop games:

Go to any toy store, and you’re sure to find an assortment of mini tabletop games, including such classics as finger bowling, mini billiards, tiny golf sets, etc.  You should totally pick one of these up for the office.  When your coworkers think you’re wasting time by trying to get a 300 game in finger bowling, just explain to them that you’re merely relieving the stress caused by that 8:30 a.m. budget meeting.  They’ll understand.  Other related options include buying a Zen garden (you know, the little sandbox things with the bonsai trees and the little rake?) or a mini Etch-a-Sketch or something.

Count the tiles on your office ceiling:

This is a last resort, but it gets the job done.  Just lean way back in your chair, put your feet on your desk and look at the ceiling.  Again, when asked what you are doing, say that you are relieving stress.  Works every time.

So hopefully now, you’re a little less bored, and a little bit closer to the golden hour that is 5:00 p.m.  Glad I could be of service.  😛

Corporate Word of the Week:

Impactful (v.) – I recently heard this one on some long conference call with the obligatory 65 accompanying PowerPoint slides.  When I heard this, I totally didn’t think it was a word.  Thus, I went to Google to confirm.  And, as thought, impactful is not a word, but rather, a made-up word that people use in the corporate setting to sound more intelligent.  Gag.

ex. – Now, let’s discuss the key plays that are most impactful on the business’ bottom line.

What NOT to Put in Your Facebook Profile…

Like millions and millions of people around the world, you probably have at least one profile on a social networking site, such as Facebook, MySpace or LinkedIn.  Or, if you don’t have a profile on one of these sites, you certainly must be familiar with the buzz surrounding Web 2.0 and new media and all that fun stuff.

However, nowadays, our personal spaces on social networking sites are being invaded by work.  For example, you’re probably friends with a lot of your coworkers, or even bosses (I’m friends with three levels of bosses and former bosses on Facebook and LinkedIn…seriously).  You might even be in a few groups that are related to your company or its products.  Let’s face it:  the line between work and personal life is becoming almost nonexistent when it comes to social networking.

That being said…be sure not to make any of these mistakes in your profile.  If you do…then wow.

Rule #1:  Don’t Put Shady Things in Your Interests / Activities:

Can’t tell you how many times I’ve come across violations of this rule while religiously checking out my “friends’ ” profiles (I use quotes because we all know that approximately 75% of our so-called friends on Facebook and MySpace are casual acquaintances or people we haven’t even met).  There are always a few people who aren’t the brightest bulbs – or who think they’re really cool – and put really loser-esque things in their interests and activities.  Look at your list of friends – I’ll bet you that at least a dozen of them have “sex” in their activities or interests.  To paraphrase Rose on the Golden Girls “It was always my understanding that people who talk about it all the time don’t do it very often.”  And do you really want your boss reading that you’re a nympho?  Or that weird guy who sits in the cubicle next to you who sent you that friend request last week?  Ewww.  I 100% guarantee that no one wants to know if you’re doing that.  I also 100% guarantee that you won’t be doing that more often if you put it in your Facebook / MySpace interests.  And, I also 100% guarantee that it’s pretty much a given that you would enjoy such an activity.  Duh.  And if you put it in your profile just to be funny, news flash – it’s not.

There are probably still others on your list of friends who have “smoking boles,” “toking,” “getting high” or some other pot-related phrase in their interests.  This is also not recommended for coming across as a professional to your employer…for obvious reasons.  If you do that, that’s great for you.  I don’t think the rest of Facebook really cares.  Unless you’re looking for smoking buddies or a supplier or something?  I don’t know.  This is also probably not funny to your boss, who might be checking out your profile.  Putting this in your interests might cause colleagues to raise their eyebrows every time your eyes are bloodshot, and when you go out to your car during breaktime…

And finally, this one is probably in about 75% of college students’ / recent graduates’ profiles:  getting drunk.  Yes, I went to college and I’m well aware of what happens when class is over…or even while it’s in session.  I know it’s fun to go out and have drinks, and to party on weekends.  But if you’re an intern and are under 21, I’d leave it out of the profile.  Please note that the presence of this in your profile does NOT make you cool.  The ladies aren’t going to see this in there and throw themselves all over you.  Nope.  Anyway, since you’re in college, it’s pretty much implied that you could be drinking.  Do you really need to proclaim it to the world? 

By the way, I’d also recommend not joining fan pages / groups for these interests.  I noticed the sex fan page, for example.  Ummm yeahhh, I pretty much think that everybody on Facebook is an implied fan.

Rule #2:  Don’t Put Shady Pix Online

Seems obvious enough, and goes hand-in-hand with rule #1.  Too many people break this one, too.  I can’t tell you how many times I go online, and see that someone has posted some drinking album called “GeTTinG HaMMerED” or something to that effect (note the annoying use of alternating capital with lowercase letters that is likely in the name of the album).  These albums usually contain picture after picture of a bunch of co-eds hanging out at some generic, run-of-the-mill bar, which is probably sticky and smells like a mix of alcohol, too much cologne and sweat.  Okay, whatever, we all go out and hit up the bar once in a while.  But herein lies the issue:  when people have pix of them in bar doing such unprofessional things as licking people / objects, making lewd hand gestures, touching some guy’s butt or lifting up one’s shirt.  Yeahhhh.  I never really understood why people think that posting pictures of themselves looking like losers is cool.

Rule #3:  Don’t Put Stupid Things in Your Status

So it’s a really gorgeous Friday – the sun is shining, the birds are chirping and God knows you don’t want to wake up and go to work.  So, you call in “sick,” and play the big kid version of hooky.  Okay, we all need a personal day once in a while, as to avoid going insane because of too much work.  Understood.  However, the dumb part of this comes when people put this in their status messages, or post this on friends’ walls.  It’s probably not a good idea to feature “skipping out of work for the day” as your status message, especially when you’re friends with people from your office, and/or boss.  It is also not good to post on a friend’s wall that “we should grab drinks because I’m cutting work today.”  Also, bear in mind that you should not post any pictures from your “sick day” excursion.  Just a thought.

You might be thinking, “It’s my personal life, I can do what I want, work shouldn’t be checking up on me.”  And I’d agree with you – this is probably true.  But since employers have been known to check your social networking profile, I’d be smart about this, folks.  Also take note that the opposite principle holds true:  you don’t have to overly kiss corporate butt and put “workin’ for the man,” “going to the office” and “working on weekends” in your interests.  😛

Corporate Word of the Week:

“The messaging ball is bouncing” – Overheard on one of the many conference calls that take up approximately 30% of my work week.  This is a perfect example of a work metaphor going too far…and becoming convoluted in meaning.  Corporate messaging is not a ball.  And where exactly is it bouncing to?  You know when you’re doing karaoke, and the little ball bounces over the words?  Is that like this fabled messaging ball?  Or is the messaging ball more like playing hot potato, and you keep throwing it someone else so you don’t have to work on it?  Hmm…

The Corporate Word Translator

You’ve learned how to make your own Corporate Words, now, learn how to translate Corporate Speak to plain English!  Ever find yourself in meetings where practically every word that your bosses and coworkers utter is pure fluff?  Ever find youself staring at PowerPoint presentations, trying to make sense of all of the unnecessary flow charts and gibberish?  Well then, read on so you can finally crack the corporate code and know exactly what your colleagues are saying!  After reading this, you’ll be able to wow upper management with your awe-inspiring grasp of job jargon.

A list of common work words & phrases:

Actionable Insight – This seems to pop up a lot in corporate data sheets and white papers.  I guess it means, um, insight into your business?  Something like that?  Or maybe it doesn’t mean anything at all…hmm…

Business Benefits / Business Challenges – When marketing to other companies, corporations tend to specify types of challenges and benefits by using the modifier “business,” for some reason.  This just simply means “challenges” and “benefits.”  It really doesn’t make sense to include the word “business” in these phrases – I think customers realize that they are businesses without others telling them so.  Just a thought.

Core Competencies – This basically means “skills.”  Yup, just skills.

Driving a Cadence – You thought cadences just appeared in music, but not anymore!  Your manager might use this phrase when he or she actually means, “creating a schedule.”  Along those same lines, I’ve noticed that people are adapting non-work-related words to the workplace more and more.  For example, I’ve also heard of the “corporate ecosystem,” and the “pipeline of events,” and “starbursts of key priorities.”  Eww.

*Dynamic – This word once meant “pertaining to or characterized by energy or effective action,” according to dictionary.com.  Now, however, it’s pretty much lost all meaning.  I’ve seen this word in so many presentations, and heard it on so many conference calls, that this word has been reduced to mere corporate filler.  If you see or hear this word, just pretend that it’s not there:  the odds are, it really offers nothing to the sentence or phrase, and it’s just there because your coworker wants to sound, how shall we say, “dynamic.”

*Here are some other work words that also appear as filler:  innovative, robust, key, core, driving, spearheading, strategic, programmatic, informational

Key Plays – So you just got an e-mail, and attached is a PowerPoint presentation with the new boss’ “key plays.”  Now, what the heck does that mean?  Well, key plays, put very simply, means “goals.”  Saying “key plays” just makes the goals sound more lofty and well-developed.

Strategic Initiatives – This just translates to “strategies.”  Remember how in middle school, you learned to be concise with your writing and speaking?  Well, just bear in mind that when writing or speaking at work, this principle goes out the door.  At work, the more unnecessary words, the better.

Synergy – This word is soooo 1990’s Corporate America, but it still pops up in conversation at least biweekly.  People should really just say, “cooperation.”  Or, “working together.”  Or anything else.  Seriously.

Some tips for speaking / writing for the workplace:

Always make an acronym for something.  Even when it really isn’t applicable.  For example, a phrase such as “have a meeting after lunch” can be made into HML.  “Presenting in a meeting” can be PM.  You get the picture.

Use a lot of unnecessary adjectives.  The filler words mentioned earlier are great for this purpose.

Give really simple things complicated names in order to sound smarter.  “Actionable insight” is a prime example of this practice.  For instance, you can call “learning,” “key intelligence enhancement initiatives.”  “Making a spreadsheet” can be “compiling a centralized, aligned source of table-formatted information for ease of viewing.” 

Corporate Word of the week:

Auditability (n.) – In the spirit of tax season, I’ve decided to feature this word.  This is not actually a word – what this means is “something that can be audited,” or, “something that is likely to be audited.”  Like taxes.  Yay.

Example – The company’s tax returns were not done correctly, and have much auditability.

How to Make Your Own “Corporate Words”

Thanks to my fiance for this idea! 😉

Sometimes (okay, most of the time), when we’re at the office, it’s like we have to speak a different language as to efficiently communicate with bosses and colleagues.  If you’ve ever worked in an office or cubicle in the corporate environment, you know what I’m talking about, and are probably nodding your head and chuckling right about now.  It’s almost like, the second you put on your button down shirt and khakis in the morning, or the instant you slip on those pointy-toed high heels that make that satisfying, important-sounding click-click sound as you walk, you find yourself in an entirely different frame of mind.

At home, or with your friends, you might say, “That sounds great,” or, “What are we doing for lunch?”  But at work, the translation of these common phrases would be, “Why, that appears to be optimal,” or, “What is the official game plan for the designated lunch hour?”

However, sometimes, it seems as if work people get tired of using “dynamic,” “optimal,” “strategy,” “innovative,” “key plays” and “core efficiencies” ad nauseum in every meeting and conference call.  So people start getting creative.  That’s when you start to hear the ever-so-nonexistent words that I feature in my “Corporate Word of the Week” spot.  So how do work people go about making strange-sounding words to make themselves sound smart, and like they know what they’re talking about?  Well, I’m here to let you in on some secrets that will help you spew corporate jargon like no other, and that will make you the star at your next meeting.

Tip #1:

Turn existing nouns into nonexistent verbs.  Ever wonder where words like “incentivize” and “operationalizing” come from?  Do you want to sound really corporate on that next phone call with the boss’ boss?  Well, look no further; these words were spawned by a professional using Corporate Word Generator Tip #1. 

Let’s practice Tip #1 by trying this exercise together.

Step 1:  Write down a few nouns that you use in your everyday work life.  They can be programs you use, things on the corporate website, or nouns you hear on conference calls.  For example, you might write down “PowerPoint,” “reorganization,” “spreadsheet” and “coffee.” 

Step 2:  Take these words, and transform them into verbs.  This can be done by simply adding the suffix “-ing” to the end of these nouns.  Now that these words have been corporatized (See?  I just made up a word!), you have “PowerPointing,” “reorganizationing” (optionally, “reorganizationalizing”), “spreadsheeting” and “coffeeing.”

Step 3:  Practice using these words in sentences, so that you will be familiar with them, and ready to use them by the time your next meeting rolls around.   

PowerPointing – I’m busy PowerPointing the presentation for the budget meeting later this afternoon.

Reorganizationing – Since Ms. Bosslady is reorganizationing the team, I’ll be in a new job role next month. 

**Note that you could just say “reorganizing,” but that wouldn’t sound too corporate, now would it?

Spreadsheeting – Using Microsoft Excel, I’m spreadsheeting all of the press opportunities we have to offer our customers.

Coffeeing – If we arrive at the office at 8:30, that will allow for some coffeeing before the big meeting at 9.

Tip #2:

Turn existing nouns and verbs into nonexistent adjectives.  This is how common office words such as “organizationable” and “performant” are born.  Once you’ve mastered Tip #1, you’re ready to take this next challenge.

Let’s practice Corporate Word Generator Tip #2 together.

Step 1:  Think of a few nouns and verbs that you commonly use and overhear at the office.  Some words you use might include, but are not limited to, “brainstorm,” execution,” “synergy” and “innovation.”

Step 2:  Take this list of nouns and verbs, and turn them into adjectives by adding “-ant,”  “-able,” or “-izable.”  Brainstorm becomes “brainstormant.”  Execution becomes “executionable.”  Synergy becomes “synergizable.”  Innovation becomes “innovationalizable.” 

**Note that even if the noun or verb you’re converting already has an adjective version of itself that is, in fact, an acceptable word, you may not use the actual word.  To sound smart and businesslike at meetings, you must use the made-up, corporatized version of that word.

Step 3:  Now you’re ready to use your newly made, corporatized words!  Let’s practice putting them into sentences before your next meeting.

Brainstormant – The meeting proved very brainstormant, since we came up with a lot of new marketing ideas.

Executionable – Mr. Bossdude likes when we come up with highly executionable key plays to sell our products.

Synergizable – If we all put our heads and collective strategies together, we’ll have a corporately synergizable team on our hands. 

Innovationalizable – This new technology is very innovationalizable, and allows for our customers to use it in new and different ways to grow business.

Bearing in mind these two simple tips, you’ll now be able to spew corporate B.S. with the utmost of ease!  In order to get to the highly advanced point of making up these words off the top of your head, I recommend practicing with the Corporate Word Generator Tips at least once or twice per week.

Corporate Word of the Week:

Umm, pretty much all of the ones I just made up in this post.  😛