How to Make Your Own “Conference Phrases”

So you’re on a late afternoon conference call, and some guy is presenting a slide deck surrounding the upcoming launch of Product X.  Not only is the PowerPoint deck loaded with all sorts of uppity, businessy words, but the guy is confidently spewing all sorts of phrases that sound impressive, but upon closer inspection, are totally ludicrous and irrelevant.  However, everyone else seems to think he’s making sense, and is regurgitating all sorts of other equally lame phrases right back. 

Now, these aren’t your normal, everyday metaphors and cliches that you’d use in casual conversation with friends (well, without getting laughed at) – these are Conference Phrases, and are an integral part of the work vernacular.

So you’re probably wondering how the heck people come up with these borderline nutcase phrases – is there some sort of training that you missed?  Is there a formal guidebook explaining how you should talk in the office?  Well, no.  But that’s why I’m here – to show you how you, too, can have your own arsenal of meaningless phrases to use in your next meeting.

Let’s get started:

In my extensive experience that I’ve gained by attending way too many meetings per week, I’ve noticed that many Conference Phrases follow similar formats.

Format #1:

We’ve got to (verb) this (noun) to the (noun).

This standard metaphor format is typically used when indicating urgency – i.e., getting a project done asap, quickly gathering materials for the announcement, etc.  Note that the more grand and unrelated the metaphor, the more you impress your coworkers.

Example:

We’ve got to ride this horse to the finish on this announcement.

We’ve got to drive this golf cart to the tee and get the project done.

We’ve got to bring our appetites to the dinner party and make the most of this product.

We’ve got to take this shuttle to Mars and really pull out this press release.

Format #2:

We really need to (verb) a (noun).

This other type of metaphor format is typically used by bosses when attempting to energize the team with what they think is a strong , philosophical, intelligent-sounding phrase.

Example:

We really need to drive a cadence.

We really need to pick the fruit.

We really need to eat the leftovers.

We really need to start the next World War.

Format #3:

This is as (adjective) as (noun).

This is a classic simile…work style!  Instead of comparing things that actually make sense, you equate projects and products to grandiose events and things that are kind of a stretch.

Example:

This product is as huge as the Grand Canyon.

This announcement is as crucial as world peace.

This project is as important as the Queen of England.

This release is as hot as your mom.

Hopefully these tips will really help you pull out the big guns on your next conference call, impress the boss, and win you the awe and admiration of your colleagues.

Corporate Word of the Week:

Upliftment (n.) – A BS word that strangely reminds me of the existing word uplifting.  Hmm perhaps they have the same definition?

Example – The upliftment of the purchase order will help us secure budget funds going into Q3.

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Tags: buzzword, career, conference, how to speak at work, job, office, office humor, office speak, work, workplace

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